Nissan‘s Ride of Your Life Campaign is Back
It’s hard to forget last year’s “Ride of Your Life Campaign,” but we’ll jog your memory, just in case you missed it. Nissan put some convincing-looking sport decals on several regular ol’ Nissan Altimas, and asked for participants to take a ride in the Nissan Altima high performance racecars. The eager participants were driven at high speeds along a two-mile track, believing they were in racecars the entire time. It was later revealed that these “high-performance cars” were actually regular Altimas.
Nissan’s “Ride of Your Life” campaign was so memorable (and successful) that the automaker is back at it for 2015– but this year it’s bigger and better. This year, the “Ride of Your Life” starts in a shopping mall, where onlookers are challenged to “unlock the ride of your life” by pushing a virtual button. While many were denied, a lucky handful were granted access, at which time a Nissan Altima was revealed. The lucky participants got in the sedans, and were driven out of the mall and onto the racetrack.
To see the participants’ reactions and how the Altima stacked up against its racecar counterparts, watch the two-minute video here.
“Consumer response to last year’s campaign was so strong, we just had to play it again, even bigger and better,” remarked Jeremy Tucker, vice president, Marketing Communications and Media for Nissan North America. “You can see the excitement on the participants’ faces when the Altima is revealed at the mall, and especially after their track ride-and-drive experience – reinforcing our belief that Altima is no ordinary mid-size sedan.”
The campaign will reach consumers via print, social media and commercial spots.
Stop by Carriage Nissan to put the Nissan Altima to the test for yourself!